To endeavour is to strive, to achieve and to do your very best. Captain James Cook, aboard the aptly re-named HM Bark Endeavour, set sail from England in August 1768. Commissioned by the Admiralty to plot the 1769 transit of Venus across the Sun and then lead a scientific expedition to the South Pacific Ocean, Captain Cook and his crew achieved beyond everyone's wildest expectations.

Endeavour London Dry Gin is the culmination of two years hard work by Shorty's Gins of Whitby. Never giving up and overcoming many obstacles along the way. If at first you don't suceed, try Endeavour.

Hand-drawn with pen and paper and finished in Adobe Illustrator, HMS Bark Endeavour breaks through silver foiled waves on a sky filled with silver foil Venus, Moon and stars. The project involved three labels, front, back and cork tamper printed on textured, matt paper stock. 

Fueling all 5 senses: 

Brush your fingers over the textured labels to create the sound of the ocean.

Rotate the bottle and light makes the foil details twinkle like the night sky to catch the eye.

Smell the smoothest London Dry Gin you've ever tasted.